Picture credit - KGNC

Americans are obsessed with shopping deals. There aren’t many places in the world where people feast the day before and spend all day camping outside of retail stores to be the first ones to get that favorite electronic device or that cool “ugly” Christmas sweater for the office party.

Retailers have announced their major Black Friday sales, with Belk, JCPenney and Kohl’s stores leading the crowd of national chains doing business in Georgia. A study has identified 35 stores offering the deep discounts, on average, for those pre-holiday sales, with Gander Outdoors and True Value at the bottom of the list, but still giving shoppers about 16 to 18 percent off normal prices.

With Black Friday sales starting earlier along with many retail chains offering even larger price cuts every year, including this year, the personal-finance website WalletHub released its report on 2018’s Best Stores for Black Friday as well as accompanying videos.

WalletHub surveyed about 7,000 deals from 35 of the biggest U.S. retailers’ 2018 Black Friday ad scans. They identified the stores offering the biggest discounts in various product categories such as “Appliances,” “Jewelry” and “Toys.”

The following are some highlights from the report: Best Black Friday Retailers (Avg. % Discount)

1. Belk (68.91%)
2. JCPenney (65.13%)
3. Stage (62.08%), includes Goody’s and Bealls in Georgia
4. Kohl’s (60.76%)
5. New York & Company (54.52%)
6. Payless ShoeSource (50.34%)
7. Dick’s Sporting Goods (49.94%)
8. Macy’s (48.74%)
9. Fred Meyer (45.30%)
10. Shopko (45.23%)
11. Sears (42.9%)
12. Office Depot and OfficeMax (42.6%)
13. Lenovo (40.1%)
14. Meijer (39.8%)
15. Kmart (37.9%)
16. Target (34.8%)
17. Stein Mart (33.0%)
18. Staples (32.0%)
19. BJ’s (31.0%)
20. Walmart (29.9%)
21. Microsoft (29.9%)
22. Jet.com (29.4%)
23. Amazon (29.3%)
24. Best Buy (28.7%)
25. Newegg (28.4%)
26. Academy Sports + Outdoors (28.0%)
27. HP (27.5%)
28. Dell Home (27.4%)
29. Costco (25.1%)
30. Harbor Freight (23.5%)
31. Big Lots (22.9%)
32. Sam’s Club (22.3%)
33. Ace Hardware (21.9%)
34. Gander Outdoors (18.0%)
35. True Value (16.3%)

Is Black Friday really the best time to buy on a discount, or is it just a marketing ploy?

“It’s all about the tech for most retailers. Having the retailer’s app (with notifications turned on, of course!) will keep you on top of the best deals and coupons for Black Friday,” said Laura Walton Instructor of Department of Marketing Qualitative Analysis & Business Law at Mississippi State University.  ” Email subscriptions are also a great way to know what coming as most retailers are already leaking sneak peeks of their Black Friday deals, with some offering similar pricing now. Knowing ahead of time what to expect and if the deals are going to be limited quantity can help consumers prioritize their brick-and-mortar shopping routes and/or their online shopping activities to make sure they are at the right place at the right time.”

Key statistics for some retailers for BlackFriday – 

  • Belk has the largest discount rate overall at 68.91 percent; True Value has the lowest at 16.31 percent.
  • The overall average discount for Black Friday is 37 percent. Consumers should try for this discount amount or higher to avoid Black-Friday traps.
  • The “Apparel & Accessories” category has the greatest portion of discounted items- 23.28 percent of all offers, whereas the “Books, Movies and Music” category has the lowest at 0.82 percent.
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